Automation is with us, and here to stay. Early adopters will enjoy a significant competitive advantage over those who decide not to implement automation within their business.
These days most of the drudgery of marketing can be automated with the help of cheap and robust tools. These tools allow you to monitor how your audience is interacting with your business, and to tailor your prospects’ content experience based on this behaviour.
The two key benefits for you are:
- You free your team from tasks that, if done at all, are incredibly dull and prone to error. You use your team for the things that humans are really good at, being creative and expressive, and managing the big picture stuff. You use computers for things they are great at; data manipulation, monitoring activity and triggering tasks and alerts.
- You can detect activity in a far more granular way, allowing you to put in place actions that otherwise would be impossible. For example, do you know which of your prospects has visited a specific product page on your website more than 5 times in the last month? With marketing automation, you do, and you can send a message to your salesperson to give them a call.
The secondary, long-term value of marketing automation is that you are systemising your business. The steps and processes you are putting in place will happen on autopilot every day, and every hour of every day. They force similar rigour in the activities that are carried out by humans, because you can’t automate until you’ve defined your process. This long-term systemisation of your business is building value. A business that has systems and processes gets a far higher price at valuation or acquisition, so you are building value for both short and long-term.
Talk to our expert
Mike Black
Head of Professional Services
+44 (0) 203 841 7010
Email me
360° Advisory
When we work together, you achieve more.
Get all the expertise you need – all in one place. Instead of spending your time piecing together siloed advice from a range of advisors, you can put our end-to-end solutions into action and start getting results. Are you ready to reveal new opportunities together? Let’s talk.
Tax
Tax
Our award-winning tax team deliver expert advice for private clients and businesses. Whatever your tax challenge – they’re dedicated to keeping you fully HMRC compliant and tax-efficient.
Find out more
Accountancy
Accountancy
Choose an accountant that offers more than just accurate numbers. Our in-house accountancy team will not only deliver all of your internal accounting requirements – they’ll help you spot new opportunities too.
Find out more
Financial
Financial
Our independent financial advisors deliver bespoke, unbiased, honest and clear financial advice. From retirement planning to tax-efficient investments – they’ll help you make more of your money and plan for the future.
Find out more
Law
Law
Our expert lawyers deliver pragmatic legal advice that’s easy to action. Specialising in corporate, commercial, M&A, non-contentious employment advice and GDPR compliance – whatever your challenge, they’ll help you find opportunity in it.
Find out moreTALK TO OUR EXPERTS
Consulting
Consulting
Want to grow your business? Our team of business advisors have decades of tried and tested entrepreneurial experience. They’ll work alongside you, removing barriers to growth and solving your challenges.
Find out more
Recruitment
Recruitment
Fusion Recruitment’s purpose is to provide ambitious and growth SMEs with access to the Finance, Business and Operations expertise they need at every stage in their business lifecycle.
Find out more
International
International
Fusion International Tax Club connects independent tax advisors from across the globe. If you want to benefit from an exclusive boutique network of international tax expertise and opportunity at your fingertips, join us.
Find out more
Tax
Our award-winning tax team deliver expert advice for private clients and businesses. Whatever your tax challenge – they’re dedicated to keeping you fully HMRC compliant and tax-efficient.
Find out moreAccountancy
Choose an accountant that offers more than just accurate numbers. Our in-house accountancy team will not only deliver all of your internal accounting requirements – they’ll help you spot new opportunities too.
Find out moreFinancial
Our independent financial advisors deliver bespoke, unbiased, honest and clear financial advice. From retirement planning to tax-efficient investments – they’ll help you make more of your money and plan for the future.
Find out moreLaw
Our expert lawyers deliver pragmatic legal advice that’s easy to action. Specialising in corporate, commercial, M&A, non-contentious employment advice and GDPR compliance – whatever your challenge, they’ll help you find opportunity in it.
Find out moreTALK TO OUR EXPERTS
Consulting
Want to grow your business? Our team of business advisors have decades of tried and tested entrepreneurial experience. They’ll work alongside you, removing barriers to growth and solving your challenges.
Find out moreRecruitment
Fusion Recruitment’s purpose is to provide ambitious and growth SMEs with access to the Finance, Business and Operations expertise they need at every stage in their business lifecycle.
Find out moreInternational
Fusion International Tax Club connects independent tax advisors from across the globe. If you want to benefit from an exclusive boutique network of international tax expertise and opportunity at your fingertips, join us.
Find out more360° Advisory
When we work together, you achieve more.
Get all the expertise you need – all in one place. Instead of spending your time piecing together siloed advice from a range of advisors, you can put our end-to-end solutions into action and start getting results. Are you ready to reveal new opportunities together? Let’s talk.
360° Advisory
When we work together, you achieve more.
Get all the expertise you need – all in one place. Instead of spending your time piecing together siloed advice from a range of advisors, you can put our end-to-end solutions into action and start getting results. Are you ready to reveal new opportunities together? Let’s talk.
