Working for Fusion is like travelling around all 7 continents. And, as someone who loves to travel, this is of great benefit to me. Alas, sadly I am not working remotely from all these continents (I am up to 2 so far), however the point is that the nature of our work is such that it rarely, if ever, gets boring or staid. There is a different flavour each day.
As the digital marketing manager here, I am responsible for working across all areas of our business, and yes, you guessed it, there are 7 lines of business (I love it when an analogy works out so well!). We have Tax, Accountancy, Financial, Law, Recruitment, Consulting and International. This provides unique opportunities and challenges for me as a marketer, as well as a greater comprehension of how beneficial the services we provide can be.
Unique Challenges and Opportunities
One of the primary challenges in such a multifaceted company is maintaining a cohesive brand identity. Each business line has its unique touch points, yet it’s crucial to present a unified brand image that resonates across all services. This challenge, however, is also a tremendous opportunity. By working closely with each department, I gain a deep understanding of their specific needs and strengths, allowing me to create integrated marketing campaigns that highlight our comprehensive expertise.
Moreover, the cross-functional collaboration fosters innovation. For example, insights from our financial advisors can enhance our content strategy for investment management, and legal service trends can inform our accountancy marketing efforts. This synergy not only enhances our internal processes but also translates into more holistic and informed services for our clients.
Benefits for Clients
For potential clients, the benefits of having all these lines of business in one space are substantial. Firstly, it offers convenience. Clients can access a wide range of financial services under one roof, eliminating the need to coordinate between multiple providers. This integrated approach ensures that their financial plans are cohesive and well co-ordinated. As someone who sees behind the curtain, I witness first hand just how often members from different departments are talking to each other, whether it’s a stroll to one’s desk for a quick update, or a dedicated meeting with multiple advisors.
Additionally, our comprehensive services enable us to offer more personalised and strategic advice. For instance, understanding a client’s tax situation allows our financial advisors to recommend more effective investment strategies. Similarly, our legal team can provide better estate planning advice when they have insights from our retirement planning experts. For myself, who at best had a rudimentary knowledge of these areas of business when I started, I now see how nuanced it really is, how connected each service is and how important the human element can be in providing the best possible service.
This is why it is a joy to work at Fusion. It is like going travelling to different places and meeting a diverse range of people with their own specialities and experiences. I get to work with a myriad of people, with various backgrounds, who have expertise in their own area and are genuinely eager to share that knowledge with me, not only because it benefits how I can market our services, but because they are passionate about their work.
Ultimately, whilst it is my job to market what Fusion has to offer, I feel like a travel agent who is selling holidays and adventures not just because they are paid to do it, but because they have travelled and lived it and share that passion like the clients they are trying to help.
